Evaluation Q5

How did you attract/address your audience?

One way we attracted/addressed our audience is the amount of teenagers who are in the film. This appeals to other teenagers as they can relate to the lives played in the film. 

Another way we attracted our audience is football lovers as the film itself is football based

So far, we have reached our audience via Youtube, Vimeo and a cinema preview. We used social networking sites to address our audience because they are popular in youth culture today, which makes it easier for us to spread word of our film and broadens the range of our audience. In our cinema preview, we showed our film opening to many other media students and a few adults. We then interviewed certain members of the audience, specifically the ones that matched our target audience, to see what they thought of our film.

The two video's are interviews that we conducted to receive feed back from our opening teen film. thankfully, we heard loads of positive things. Both seemed to meet the criteria of our target audience as they are interested in football and are at the youth age (16-19). This helped me realise also that although it has the football element,  target audience can still be addressed because of that youthful element to the film.

Target Audience.

Within our opening, the protagonist gets mugged shortly after he leaves his house. This is a common occurrence London, so many of our target audience can relate to the situation and therefore empathise with our protagonist. Also, the protagonist is played by a young actor who's age is similar to that of our target audience, which allows our audience to further relate to him and entices them to watch the film.The sound in terms of a song that we utilised in our opening also appeals to our target audience. This is because young males from London may know who Wiley is and respect him. This form of celebrity endorsement may encourage our target audience to watch our film or even broaden the spectrum of people that will be attracted.

Rough Cut

Though not many changes were made after our feed back from the rough cut, we did discover that we needed to change a few things in order for it to be presentable to the audience. One thing we changed was the pace of the film, the general feeling was that it was to slow for the audience. as a result, we needed to shorten each clip to roughly four seconds so that the pace goes much faster. The rough cut was a good idea as it helped us understand what the audience enjoy or dislike.