Evaluation Q3

What kind of media institution might distribute your media product and why?

Although our production company has produced blockbusters like Slumdog Millionaire and The Inbetweeners Movie, it is still relatively small when compared to others such as DreamWorks, Warner Brothers and 20th Century Fox. This is because Film 4's productions are more suited for the British public as opposed to globally, which makes it a good choice for our film. Our distribution company is an even smaller independent company who also specialise in films catered to the British public, and because of this, they will be useful in helping us to get the attention of our own target audience.

We chose Film 4 as our production company as they have a distinguished history of producing successful British films, which have had low budgets and yet resulted in major profit. These include films like: Shaun of the Dead, East is East, Trainspotting and The Inbetweeners Movie, which were all hits with the British public. Another reason that we chose them to be our production company is because they have sufficient funds to produce our film, as it doesn't contain any CGI or big stars. In addition to this, the fact that they are also a television broadcasting company means that we may be able to advertise our film on their channels or websites, which will give it more attention and increase our potential audience. Moving on, we chose Revolver entertainment as our distribution company because they have distributed successful independent British films with similar audiences to ours such as: Shank, Ill Manners and Kidulthood, one of the films that inspired us. This would result in our film attracting the same kind of audience too. In addition to this, we opted for an independent company as opposed to a major one because we do not require a large amount of resources to get attention for our film. This due to the fact that our target audience is confined to the British public rather than a global audience. Instead of massive billboards, we could use social networking sites on the internet like: Facebook, Twitter and Youtube to get attention from our target audience. We could also put up posters of our film in places that we would expect people from our target audience to visit. For example, near football pitches in urban areas.